Calls, SMS, Internet, Social Media....!!!!! The mode of conversations it goes on.
And then comes a revolution in the country...A huge revolution, JIO made it happen......and then everything changed gradually. Workflow systems, the importance of the internet was growing gradually and now SOCIAL MEDIA HAS BECOME NECESSITY FOR MARKETING OF EVERY BUSINESS.
The advantages of social media marketing are unending when it comes to business solutions if they are executed in a well-defined manner under the guidance of proper experts. Social Media Marketer plays a very important role when it comes to an increase in the revenue of any business digitally. Let's have a look at how to become the best Social Media Marketer in 2020 to execute all the proven excellent strategies.
Carving out enough time, building high-performing content, and properly measuring the resulting metrics are all highlights that, if handled incorrectly, can drain down your money and leave them with a big goose egg as the outcome.
Excellent ways to supercharge your ways to become a successful social media marketer:
- Having a goal
- Clearing your WHY?
- Market research
- Deciding some budget
- Building strategies
- Analysing competitors
Attention is the new currency in today's era of the digital world. To be a successful social media marketer you need to carry a mind-set that social media is a huge pool and diving down into it is completely a two-way process.
Being always active on social media, responding to all the necessities like comments and queries always help you increase your engagement and have a great impact to create more followers.
We have come up with a step-by-step planned sequence of stages. Grab all the details, implement it and get ready to double you ROI returns.
Identify and execute your goals and objectives:
"A man without a goal is like a ship without a rudder." same goes on in a business as well. Not writing down your goal is like sailing a ship without a compass. Your social media goals should always align with all your marketing efforts. A directionless journey can sink down your business.
How to set achievable goals to slay your social media marketing strategy:
- Always set a timeline
- Play in numbers (for eg: gain 4000 followers on Instagram)
- Be specific and make your goals “SMART” i.e. Specific, Measurable, Attainable, Relevant, Timely.
- Make your goals in line with your entire marketing strategy.
Research and learn about your audience
In any business having clarity of your WHY and your customers WANT is very essential. You should be able to understand their needs, wants, and desires. There are several ways of understanding your target audience precisely:
- Create a survey to understand their pain points
- Always have command over demographics
- Revert back on comments on blogs and other social media channels
- Always have room for improvement, gather feedback, and also work on them positively
Above all steps will help you in creating a good social media strategy.
Craft your social media content carefully
Content is king in the world of digital marketing. So while posting any content you have to be very careful with your deliverables as here your brand would be speaking with the users and depending on that it will create a positive or negative impact on your audience.
Content will always vary according to the social media platforms you are going to use for conversion or engagement.
Instagram and Pinterest focus maximum on visuals, from here you can also gather traffic to your website and blogs.
Focusing on creating highly graphical images like infographics and short gifs will deliver your content fastly to them.
Facebook consists of various groups where you can post your promotional and knowledgeable content.
Points to note while writing content for social media:
- Use copywriting strategies for conversion
- Use snappy, humorous, or entertaining hooks to begin your social media posts.
- Always post a description as a headline is not sufficient to get more engagement.
Perfection in social media content would lead to higher engagement rates more followers, more leads, and a quality based audience which will always help you acquire higher ROI.
Keep the sales tactics to a minimum
A sale always happens when anything you deliver is highly beneficial and creates urgency in their mind.
No one wants to be sold too. Establishing worthy connections and great relationships will always help you in the long go.
That's the secret ingredient when it comes to selling.
Promoting the content rigorously will not only create a negative impact but your audience can lose interest in finding it off-putting. The sale always happens emotionally. People only buy from you if they trust you.
Testimonials work wonders to make a positive closure. They help you create trust in the market so focusing on testimonials is one of the best sale tactics.
Importance of video content
As we mentioned earlier content is the king in the world of digital marketing. So delivering content in the form of video is like having a cherry on the cake. Video has the highest potential and is the latest trend.
The fastest way to deliver, the fastest way for engagement, as well as lead conversion. So if you haven't already it's high time to kick-start with video content. There are several ways to use video content in your social media strategy but live Videos appear to be on top of the toes.
Videos always help create a realistic approach meanwhile combination of live videos and regularly uploaded videos will have all people flocking in your direction.
Create eye-catching images or infographics
As per the science visuals help you remember faster than text formats. Crafting mind-blowing images for social media should always be your top priority. There are tools like Canvas which doesn't need any technical designing knowledge to create wow images for your audience or else you can hire designers or else outsource your requirements and get them designed. Graphics need to be created for:
- Cover photos for each social media platform you have
- Images for regular posting on Facebook
- Images or infographics for Instagram
- Pinterest graphics
keep updated on the latest trends and changes
Staying ahead of the crowd is essential in social media marketing. Staying on top of the latest trends and changes in social media has should be a part of your job as algorithms change regularly and implementing the latest strategies will only help you out to be on the list of best social media marketers.
Some of the latest trends include:
- Instagram stories are good to go tactic for businesses
- Messaging apps are on the rise as a way for consumers to speak to businesses
- Virtual reality in marketing is becoming more popular
- Live video content is the hottest trend and is rigorously growing
Staying on top of the trends will always help you make the most of the social media strategy.
Social media marketing can be hard work. But the benefits are hard to disregard. If you don't implement strategies seriously you'll without a doubt pass up leads, clients, online perceivability, and deals. Always remember social media is a booming network to vast your business and form a huge network. If you don't focus on your audience – you won't get results. Agree?